River Island introduces new PACHA collection

Today, River Island announced the launch of their new PACHA collection for Spring/Summer 2012.

They are joining forces to collaborate with internationally renowned lifestyle brand PACHA to produce a collection premium holiday wear.  The collection, which is influenced by the chic Ibizan lifestyle, will include both beach and bar wear.  You’ll be able to enjoy gorgeous prints and sheer fabrics, all of which capture the spirit of Ibiza perfectly.

River Island PACHA

River Island and PACHA’S different fashion ‘stories’:

River Island and PACHA have created three different fashion stories for this collection:

60s Tahiti Beach’, which represents sweet, girly poolside glamour.  You’ll see sherbet pastel colours, delicate beading and fun fringing in these collections.

China Blues’ is the second collection, which River Island describe as a “beach to bar look”.  You can enjoy fresh, clean Mediterranean sophistication, paired with vintage-inspired embellishments and large scale china blue patterns.

Finally, the third collection is ‘Signature Pacha’, which is for pure PACHA lovers who like to party.  Enjoy the famous cherry logos emblazoned across gold swimsuits, very on-trend printed scarf tops and gorgeous dresses.

River Island PACHA collection

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